What the creators of 'Wildflower Honey with Ricotta Walnut Lace Cookies' ice cream can teach us about business
Finding the right partnerships in business is paramount.
If you’ve ever been on the losing side of business partnership, you probably left the relationship feeling unenthusiastic, or worse, icky and used.
Often times Milspo Project will get inquiries or requests via our website from people or companies who want to sell to or gain an audience with our military spouse members.
Every time one of these messages comes through, honestly, I feel really frustrated. Not only because they chose not to learn more about who and what Milspo Project represents, but also because of the assumption that our non-profit status means our organization can be bought or sold with money or resources.
That can’t be further from my heart.
Milspo Project believes in equitable partnerships that further and transform both parties, while staying true to their core values. If you’ve ever traveled to Portland, Oregon you’ve probably read about, or most likely visited, Salt & Straw. It’s hard to miss their little craft ice cream shop, as the line is often wrapped around the block, especially on a summer day.
This little storefront is an ice cream paradise for foodies. Flavors include Rhubarb Crumble with Toasted Anise, Wildflower Honey with Ricotta Walnut Lace Cookies, and even vegan options like Orange Blossom Sorbet with edible flowers.
I was scouting their website the other day because, brace yourself, they have an online delivery service called the Pints Club.
Then I stopped scrolling because I saw one of their flavors was Mint Chip with Theo Chocolate . . . and it was vegan!
There are a few things here worth unpacking . . .
First, Mint Chip is a classic. Making this classic vegan allows those who are trying to avoid dairy really happy, so there’s is a win.
Second Theo’s is delicious, Salt & Straw flavors are delicious, so ice cream lovers everywhere aren’t complaining about this mash up.
Have you tried Theo’s? Theo Chocolate was a pioneer in Seattle’s organic bean-to-bar chocolate movement. A Salt & Straw and Theo Chocolate match is made in heaven, and the business development teams at both companies knew this: both companies profit. In aligning their brands, Salt & Straw and Theo Chocolate help one another promote their core mission and make (more) money at the same time.
Business Development done correctly helps your company create value, have fun, and grow your influence with the people that matter most: your customers.
What do you think? Comment below with your thoughts. Also, I’m dying to know your go-to ice cream flavor, so don’t spare the details! ;)