Stop throwing away money on internet "gurus"
When I first became a business owner, I gave myself a self-appointed MBA through business books, online programs, and free webinars. Since Elizabeth, businesswoman 1.0, didn't know a lick about being an entrepreneur when she got started, it often felt as though I was drinking out of a fire hose in those early years.
I would find myself on this guru business person’s email list or a part of some sales pipeline for a biz product that promised more leads or efficiency. Even though I was not directly in need of what they were selling, I was always finding an excuse to buy.
It wasn’t until years later I realized business hacks that were being sold don’t lead to long term business growth. I repeat: business hacks aren’t real. The reason being, you can’t hack time, which helps you hone your craft as a business owner, and (unironically) that is what many online coaching programs steal from you.
Thinking of buying a pricey guru program in 2019?
Before you do, here is one free session from coach Elizabeth that no guru is willing to tell you because they want to line their pockets with your hard-earned cash:
Do the work - Unwilling to put in the time? Then no coaching program will work for you.
Read, read, read! - Books are much cheaper, sometimes free, and they contain all the universal truths you need to succeed.
Find a group of professional peers - Masterminding only takes your active participation and can do wonders for your business. My mastermind group has helped me reach many professional breakthroughs and it cost me zilch.
If you are still thinking, “But hey, I really wanted to buy a coaching program from [insert name here],” just remember the internet world is noisy and full of self-appointed experts. Be careful, and know that a Facebook ad is a bad place to find your guru.
Lesson: don’t get cornered or bullied into purchasing a product or service you don’t need because savvy internet marketers are playing you using funnels, scarcity sales pitches, and countdown timers. You are smarter than that, right?
If I still haven’t convinced you, at least know what is worth paying for, accountability.