By Nicole Hope, The Milspo Project Co-Founder
In the year 1914, a young entrepreneur faced many start up costs, such as inventory, capital, and a storefront. Depending on the type of business you are interested in starting, you may still need inventory and capital. However, thanks to social media, the 2014 entrepreneur can have a virtual storefront that costs next to nothing. For long term success, I always recommend that a small business invests in their own website that they can easily manage themselves (The Milspo Project uses Squarespace). But before that, as in TODAY, you should start a Facebook page for your business.
Each week in August, check The Milspo Project's blog for tips on how to best use Facebook for your small business. We'll share expert advice on how to grow your fan base, market to your target audience, and create engaging, “shareable” content. For now, enjoy this following list! If you have any Facebook questions that you'd like to see answered, email firstname.lastname@example.org to have them included in next week's blog post!
9 Reasons Your Small Business Needs a Business Facebook Page:
- Largest social network giving your business the best odds for connecting with the most people
- Incredibly targeted audience through advertising
- Mobile accessibility, crucial in 2014
- Personalize an impersonal business
- Steer traffic to your website
- Easily alert followers to special deals and promotions
- Build long lasting relationships with customers
- Built in “Insights” to track marketing effectiveness
- BRAND. LOYALTY. Get people excited about your product.