By Elizabeth Boardman The Milspo Project, Co-Founder & President
Working professionals are busy, really busy. So if you want your email to stand out against the barrage of messages they receive on a daily basis, you need to make an impression.
On average professionals receive around 110 emails a day, says InformationWeek. And surprisingly 35 percent of email recipients open an email based on the subject line alone, according to an article written by Jay Baer, for the marketing company Convince & Convert.
If you are looking to land your dream job, an email introduction is something you should take seriously.
Here are few tips to get you started:
Make an impression.
Think of an email like a formal introduction. If you were shaking the hand of a potential employer you would give eye contact, a firm hand, and a smile. You would tell them why you would be a good fit for the job, and you would most certainly be respectful.
You should leave a similar impression through an introductory email. Introduce yourself, state your name, the purpose of your email, thank your potential interviewer for their time, and include a relevant tidbit about your experience and interest in the position.
If you want to show a potential employer your skills, be useful. Be generous with your talents. For example, if you are a graphic designer, attach a re-imagined logo to your introductory email. Or if you are a writer, consider writing content for their website. Being generous may just earn you the attention you need to land the job.
If you plan to draft email introduction, do not copy and paste your resume into the body. Chances are the recipient will not get past the first few sentences before trashing it. Make you email specific to the position you wish to apply. Make sure you know up-to-date information about resume submissions for the company you are contacting, and most definitely read about your potential employer before you reach out to them. This will not only help you write an email introduction with authority, it will also help you avoid potential hiccups if you are asked to come back for an interview.
Here is email template inspired by one featured in a Forbes article to get your creative juices flowing . . .
Dear [Mr., Ms., Mrs.] [name],
My name is [first and last name]. I think I would be a great fit for your company’s [position you hope to land]. I am excited about the way [something your potential employer does well].
Some of my experience includes [relevant experience].
While researching [name of company] I saw that [describe something you think the company could improve on].
I have specific experience in [list experience here] and I thought I could help you improve by [offer solutions here].
I have attached a document that is [innovative idea, design, suggestion, article, solution], so you could see what [skills, insight, experience] I might offer your company if I was part of your team.
I would love the chance to set up an interview with you in the near future. Please let me know if this is something you may be interested in. Here is a link to my [resume/portfolio].
Thank you for your time.
[First and last name]
[Contact information here]